Campaign

Modified on Fri, 12 Jun at 5:42 PM

What is an Advvy Campaign?

A Campaign is the central record in Advvy — your single source of truth for a media initiative. It brings together your client, product, media plan, fees, workflows, and approvals into one connected environment. Everything from flighting schedules and MBAs to SMD/Pegasus integrations connects through the Campaign record.

Key capabilities: Media Plan Management · Expenditure Plans · MBA Generation · SMD / Pegasus Sync · Workflow Automation · Client Portal Visibility

Use the sections below to find the article you need. Start with The Campaign Record for a full overview, or jump straight to the how-to you're after.

Understanding Campaigns

The Campaign Record

Complete internal reference — every tab explained, entity relationships (flightings, fee flightings, import jobs, MBAs), CRUD behaviour, system integrations, parent/child hierarchy, and known quirks.

The Advvy Workflow Overview

The end-to-end campaign lifecycle — how Campaign Setup, Media Planning, Review, MBA Approval, and Execution connect into a single governed workflow from creation through to reporting.

Creating & Setting Up Campaigns

How to: Create a Campaign Record

Both creation methods — manual from scratch, or converting an existing Campaign Brief. Required fields, the immutable Client field warning, and first-save behaviour.

Flightings & Media Data

Campaign Flighting — Overview

What flightings are, how they're auto-generated from a media plan sync, what data they store (dates, impressions, external system codes), and how to access them from the Related tab.

Campaign Fee Flighting — Overview

How fee flightings distribute campaign fees across the timeline weekly — fee types captured, the summary table, and why they matter for billing and reconciliation.

How to: Roll Back a Sync

What to do when a media plan sync goes wrong — re-syncing an older Excel file, or reloading a historical sync directly from Campaign Import Jobs.

Parent & Child Campaigns

Parent & Child Campaigns: Overview, Benefits, and Use Cases

When and why to use the hierarchy structure — multi-market, multi-phase, and multi-product scenarios, and how the one-media-plan rule is maintained across children.

How to: Set Up a Parent & Child Campaign Structure

Step-by-step setup — creating the parent, creating children, linking them via the Details tab, and what changes once a child is linked.

Managing Parent & Child Campaigns — Roll-Up and Reporting

Day-to-day management of linked campaign structures — editing independently, managing media plans at the child level, and how roll-up aggregation works for spend, KPIs, and flighting.

Can't find what you're looking for? Contact the Advvy support team and we'll point you in the right direction.