What Are Parent and Child Campaigns?
A hierarchy for managing multiple related campaigns under a single overarching initiative.
Parent and Child Campaigns in Advvy provide a structured way to manage multiple related campaigns under a single initiative. Each Child Campaign contains its own media plan and operational data, while the Parent Campaign acts as a consolidation layer for reporting and management.
How the Hierarchy Works
The data flow between Child and Parent Campaigns.
Child Campaign(s)
Media Plans Synced Here
Each child holds its own media plan and operational data
→
Roll-Up
Automatic Aggregation
Changes to children automatically update Parent roll-ups
→
Parent Campaign
Consolidated View
Combined Plan+, Media Summary, and reporting for the full initiative
⚠️
Always sync media plans to Child Campaigns — not Parent Campaigns. Parent Campaigns are consolidation layers only. Syncing a media plan directly to a Parent will cause data inconsistency in roll-up reporting.
Key Benefits
What Parent and Child Campaigns unlock for complex initiatives.
Multiple Media Plans, One Initiative
Advvy supports only one media plan per campaign. Parent/Child removes this constraint by enabling separate media plans per child while keeping the initiative consolidated at the parent.
Consolidated Reporting Without Manual Work
Media Summary and Campaign Plan+ roll up automatically from all children. No manual aggregation required — the Parent Campaign always reflects the latest data.
Clean Data Segmentation
Keep planning data separated by market, product, or phase. Each child maintains its own data integrity without interfering with others.
Scalable Campaign Structure
Add or remove child campaigns at any stage of the lifecycle. The hierarchy grows with the initiative without disrupting existing data.
Common Use Case Scenarios
When a Parent and Child structure makes sense.
Multi-Market
Global or Regional Campaigns
e.g. A single brand campaign across AU, NZ, and US
Each market is a Child Campaign with its own media plan and sync. The Parent provides a global roll-up of spend, activity, and reporting.
Multi-Product / Multi-Brand
Multiple Products or Sub-Brands
e.g. A campaign covering three product lines for a single client
Each product is managed as its own Child Campaign. Individual budgets and media plans stay separate. The Parent shows combined totals.
Phased / Burst
Launch, Sustain, Burst Phases
e.g. Phase 1 – Awareness · Phase 2 – Consideration · Phase 3 – Conversion
Each phase is a Child Campaign, updated independently. The Parent provides a full lifecycle view across all phases.
Team-Based Planning
Different Teams, One Initiative
e.g. Digital team, OOH team, and TV team plan independently
Each team works within their own Child Campaign. Leadership views consolidated results at the Parent level without needing to access each child.
When to Use Parent & Child Campaigns
A quick guide to help you decide when this structure is right.
✅ Use When...
- More than one media plan is required for one initiative
- Data needs to be separated operationally but viewed collectively
- Reporting across markets, products, or phases is required
- Multiple teams are planning parts of the same campaign
? Avoid When...
- Only one media plan is needed for the campaign
- Consolidated reporting is not required
- The campaign is a simple, single-market initiative
Key Takeaways
1
The Parent Campaign is a reporting container, not an operational record. It aggregates data from Child Campaigns but does not hold its own media plan.
2
Child Campaigns are where all planning happens. Media plans are synced, MBAs are generated, and operational management takes place at the Child level.
3
Roll-up is automatic. When Child Campaign data changes, the Parent Campaign's Plan+ and Media Summary update automatically — no manual aggregation needed.
4
Never sync a media plan to a Parent Campaign. Doing so causes data inconsistency in roll-up reporting. All syncs must happen at the Child level.
5
Use this structure for multi-market, multi-phase, multi-product, or team-based campaigns where data needs to be segmented but viewed collectively.
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