Media Buying Authorisations — the formal documents generated from your campaigns to authorise media spend with clients.
An MBA (Media Buying Authorisation) is generated from a Campaign record in Advvy. It captures the approved budget details and is sent to the client for review and sign-off through the Client Portal. These guides cover what MBAs are, how they're generated, how approval works, and how Advvy manages versioning.
Understanding MBAs
Working with MBAs
- 2How to: Generate an MBAStep-by-step: open a Campaign, navigate to the MBA tab, generate, review, and submit.→
- 3How to: Review and Submit an MBAReview key sections, change status to Awaiting Approval, trigger emails and paginated report generation.→
- 4MBA Approval for ClientsHow clients receive, review, comment on, and approve or reject MBAs through the Client Portal.→
- 5MBA Matching & Automation RulesHow Advvy prevents duplicates — matching filter criteria, automatic versioning, Superseded and Internally Replaced statuses.→
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